Create a Test Plan

Create a plan for how you will test/validate each of your make-or-break assumptions.

How to do it

Choose if it will be done through (a) a thought experiment (b) a 2D experiment (c) a 3D experiment or (d) a 4D experiment. Then describe what the test will be.

Download the Test Plan Worksheet

Go-To-Market Workshop Agenda

The GTM workshop was designed as a half-day hands-on session, although the activities can be broken down into separate sessions.

Before running this session the solution should be clearly defined with (1) a value proposition and (2) and journey map.

Download the editable Word file