Create a plan for how you will test/validate each of your make-or-break assumptions.
How to do it
Choose if it will be done through (a) a thought experiment (b) a 2D experiment (c) a 3D experiment or (d) a 4D experiment. Then describe what the test will be.
Download the Test Plan Worksheet
How to do it
Identify all of the assumption you are making in your solution and business model that need to be validated. Identify assumptions around (1) user desirability (2) technological feasibility and (3) business viability.
Then call out which ones are your “make-or-break” assumptions— assumptions which, if not validated, would sink your solution.
Download the Riskiest Assumptions Worksheet
Fill out a Bring-Build-Buy template for the solution (might vary for each selected revenue model).
How to do it
Based on your past work and the done with the previous tools, fill out a business model canvas (or three) to document your business model hypotheses.
Download the Business Model Canvas
Download the Bring, Build, Buy worksheet
How to do it
Go back to your solution blueprint and for each potential revenue model, map the flow of revenue. Where will we collect revenue? When will we share revenue? How will it work.
Hold a revenue model brainstorm.
How to do it
Download the Revenue Model Cards
Download the Demand Chain Worksheet
The GTM workshop was designed as a half-day hands-on session, although the activities can be broken down into separate sessions.
Before running this session the solution should be clearly defined with (1) a value proposition and (2) and journey map.
Download the editable Word file
