What is Go-to-Market Strategy?
Go-to-market or go-to-market strategy is the plan of an organization, utilizing their inside and outside resources (e.g. sales force and distributors), to deliver their unique value proposition to customers and achieve competitive advantage.[1][2]
The end goal of a go-to-market strategy is to enhance the overall customer experience taking into account various aspects of the value proposition such as the quality of the product and pricing [3] https://en.wikipedia.org/wiki/Go_to_market
Why should Designers be involved?
The go-to-market strategy is an important part of the overall customer experience. How a product or service solution is introduced, priced, bought and sold impacts how customer’s perceive and interact with a solution.
Designers also play a role in helping organizations and business partners stretch their thinking around new ways to capture and generate revenue. No matter how well a piece of software or hardware is designed, if business can’t make money off of it the solution may never make it into the hands of its users.
These tools make go-to-market strategy accessible through interactive service design and business strategy tools.
The six-stage process
- Map the Solution
- Build a Revenue Model
- Draw the Revenue Flows
- Create a Business Model
- Identify Assumptions
- Build a Test Plan
Click on each link above for step-by-step instructions on how to use each tool for your project.
Download the tool overview deck.
Follow the Workshop Agenda or use the tools on their own.