Posted on

Design Research: Mind Mapping

Overview

Mind mapping is a visual thinking tool that structures information and supports lateral thinking through rapid diagramming of thought process.

  • The design team creates a graphical representation of ideas and concepts
  • The map centers around the main idea with related ideas branching off from there
  • The map is a product of a stream of consciousness
  • May be done individually or as a team
  • It documents the thought process and reveals connections
  • The team uses the process to analyze, comprehend, synthesize, recall and generate new ideas
Participants

Design team

Duration

1-2 hours

Result

Visual representation of thought process that helps synthesize diverse ideas

Output

Mind map diagram

Tools

Templates

Examples

Posted on

Design Research: Archetypes

Image result for archetypes
overview

Unlike personas, archetypes are modeled on behavioral perspectives…the who, what, and why. Archetypes can help us understand behavioral patterns and validate interactive design choices. The concept of an archetype contains three fundamental components:

  1. They tell a universal human story
  2. They represent an aspirational pursuit
  3. They can be perceived at the conscious and subconscious level
Templates
Examples