overview
The long-form report is more a traditional research report document. This is a much more exhaustive format that can be provided as a follow-up to a research presentation. As you prepare your report, be sure to:
- Start with a summary and then include findings in a categorical order that makes sense (ex: by user role).
- Include visual representations of the data…it should be visually interesting for your readers.
- Provide clear and concise insight statements and supporting quotes.
- Draw relationships between insights and recommendations.
- Address any research gaps, additional considerations, and next steps.
Pro tip: a long-form should never be provided as the sole deliverable, there should always be some sort of brief overview or presentation that precedes it.