overview
Guided interviews allow researchers to ask probing questions and explore themes and tangents leading to interesting research and design directions.
• Researchers prepare a discussion guide to lead interviews with users and stakeholders
• The discussion guide provides a road map
• The researcher is free to explore new ideas that surface during the interview
• Researchers ask open-ended and “why” questions to understand the underlying reasons for the user’s behaviors and mental models
Participants
Design team, 8-12 users
Duration
1 hour sessions
Result
Deep understanding of the user’s mental models