overview
Persona development t is a process in which user archetypes grounded in ethnographic data are developed in alignment with the goals, behaviors, and pain points of real users.
- The design team creates a set of user archetypes based on data from contextual inquiry, user interviews, and other primary research methods
- They consider carefully how the archetypes will use the solution differently and follow the patterns found in research
- They extrapolate fictional identities with motivations, goals, aspirations, schedules, and more information that will drive the design process
- Personas link back to research with real quotes and experiences
Participants
Design team
Duration
1 week
Result
Research-based archetypes that drive user-centered design
Output
Images, biography, quotes, motivations, goals