Overview
Journey mapping is a holistic view of an experience that exposes opportunities for design by illustrating the user’s interactions, pain points, and emotions from end to end
- The design team visualizes the journey of a user going through the experience
- The team creates alignment with key stakeholders by collaborating on the journey map
- Visualizes the sequence of important moments and interactions during the experience
- Allows team to edit, elaborate, and validate the journey map through contextual inquiry
Participants
The design team, stakeholders
Duration
1 week
Result
Understanding of the key moments of a user’s experience
Output
Journey map diagram